Digital Marketing Specialist

Background

Clearinghouse CDFI is a for-profit, Community Development Financial Institution with a mission to provide economic opportunities and improve the quality of life for lower-income individuals and communities through innovative and affordable financing that is unavailable in the conventional market. We are dedicated to building healthy communities, creating financial strength, providing innovative solutions, and funding dreams for tomorrow.

As a Certified B Corp, we meet the highest standards of social and environmental performance, transparency, and accountability, and aspire to use the power of business to solve social and environmental problems.

Summary

Responsible for monitoring, collecting, and reporting the organization’s strategic marketing data to the Director of Marketing. Analyzes data and provides key insights, trend spotting, and helps identify potential marketing opportunities.

Responsibilities

• Aggregate data from mktg. channels to create concise, analytical reports on mktg. initiatives
• Makes strategic recommendations based on data analyzation to Director of Marketing
• Deploy various outreach marketing campaigns & campaign updates via direct & digital channels
• Oversee and optimize PPC campaigns to maximize ROI, improve targeting, and drive engagement across key digital platforms
• Strategically craft clear, compelling written communication for reports, marketing materials, and digital content to effectively convey insights and engage target audiences
• Assist with:
  • Social Media Marketing
  • Our Annual DVD & Annual Meeting,
  • Press Releases: Writing and Internal/External Coordination
  • Graphic Design
  • Web Development: Carries out small- medium scale, coding, graphic, & content updates

Requirements

QUALIFICATIONS: The requirements listed below are representative of the knowledge, skills, and/or abilities required for this position.

KNOWLEDGE, SKILLS & ABILITIES:

• Proficient in Microsoft Office 365: Word, Excel, PowerPoint, SharePoint
• Proficient in Google Ads & Google Analytics
• Intermediate Graphic Design: Canva & Adobe Express required. Adobe Illustrator, InDesign, Acrobat, Photoshop knowledge is a plus.
• Basic HTML Knowledge: WordPress, Email Delivery Platforms (iContact, etc.)
• Experience with Tableau and other data visualization software a plus
• Experience with Salesforce/nCino and other CRMs is a plus
• Experience with Hootsuite & Later a plus
• Balancing responsibilities effectively and timely manner.
• Must have experience in data reporting.
• May require a bachelor’s degree and/or 2-5 years of experience in area of specialty.
• Applicant must be comfortable with press release writing and possess solid writing skills.
• Must be experienced with HTML, the Adobe Suite, and Microsoft Office.
• Must be familiar with industry standard concepts, practices, and procedures through ongoing education.

Compensation and Benefits

Vacation Time

Sick Time

Holiday Pay

Education Reimbursement

Health, Dental, Vision, LTD, Life insurance

401k match

 

 

How to Apply

Send resume to [email protected]