On May 5, Oakland-based fintech CNote announced that Apple will use the CNote platform to deploy $25 million into underserved communities across the country through CDFIs and other mission-driven financial institutions.
Apple’s $25 million commitment is part of its broader Racial Equity and Justice Initiative, an effort to address systemic racism in America and expand opportunities for communities of color. The new funding builds on Apple’s previously announced commitments to expand economic empowerment and support entrepreneurs of color.
“We’re committed to helping ensure that everyone has access to the opportunity to pursue their dreams and create our shared future,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “By working with CNote to get funds directly to historically under-resourced communities through their local financial institutions, we can support equity, entrepreneurship and access.”
“Corporations have an enormous opportunity to help communities across the U.S. thrive by changing the way they manage their cash reserves, and we’re excited to see Apple at the forefront of this emerging trend,” said Catherine Berman, CEO of CNote. “Through our platform, we have already started moving Apple deposits into low-income communities and communities of color.”