Senior Marketing and Communications Manager

Background

Boston Impact Initiative (BII) is a nonprofit impact investing fund working to build financial, social and political power for entrepreneurs of color to close the racial wealth divide. We do this by investing in the people, places and social enterprises that share our vision of an equitable economy and access to catalytic capital. BII is also transforming the impact investing field through field-building and education for entrepreneurs and fellow investors, fund managers and philanthropists so that economic and racial justice becomes integral to any place-based investment strategy.

Over the last 10 years, BII has pioneered how to deploy integrated capital—defined as financial (equity, debt and grants), knowledge and social capital—to regenerative local enterprises owned and controlled by communities of color to help close the racial wealth divide. Our investments catalyze impactful enterprises and community owned and governed real estate that prevents displacement. In doing so, BII is democratizing access to finance and transforming how capital moves towards the entrepreneurs and communities of color that have been systematically under-invested. Through our new impact fund (Fund II), education programming and local advocacy efforts, BII sees a unique opportunity to grow the solidarity finance movement to fund and strengthen the people, places and enterprises building the solidarity economy in Massachusetts and beyond.

Summary

As we expand our investing and field-building work, we’re seeking a Senior Marketing and Communications Manager who will effectively communicate BII’s work to our stakeholders. The main areas of responsibility are marketing and branding, investor, donor, board, portfolio company, media communications, fundraising support, event planning, project management, policy and advocacy, amplifying the BII Brand, and managing consultants.

This is a full-time, exempt position based in Boston, MA with the expectation of travel to the Boston office 1-2 times a week.

Responsibilities

MARKETING STRATEGY

• Develop and implement BII’s marketing strategy to increase racial equity impact investing visibility.
• Drive core messaging across all channels, emphasizing Fund II, portfolio companies, and field-building work
• Develop culturally relevant content for diverse audiences
• Track and report on strategic initiative performance
• Monitor industry trends and emerging technologies
• Lead cross-team collaboration for consistent messaging Success Metrics: Increased visibility of Fund II and BII initiatives, achievement of strategic marketing goals.
• Work with PR and Design consultants to ensure on-brand messaging

WEBSITE & DIGITAL CONTENT

• Manage website content and optimization.
• Create and maintain a digital asset library (video, graphics, presentations)
• Track and improve website analytics and SEO performance
• Develop fundraising and campaign collateral Success Metrics: Increased website traffic, improved user engagement, content performance metrics
• Serve as primary contact for external web/graphic design firm, submitting requests and managing team and project deadlines

SOCIAL MEDIA MANAGEMENT

• Manage presence across Facebook, Instagram, LinkedIn, and YouTube
• Create and execute a content calendar
• Generate promotional content for portfolio companies and partners
• Design and implement social media graphics
• Monitor and report on social engagement Success Metrics: Growth in followers, engagement rates, and community interaction.

EVENTS MANAGEMENT

• Plan and execute virtual and in-person events
• Manage pre-event promotion and post-event engagement
• Work with program staff to determine program content for events
• Coordinate stakeholder participation and communications Success Metrics: Event attendance, participant feedback, program effectiveness

PUBLIC RELATIONS & COMMUNICATIONS

• Manage monthly newsletters and stakeholder updates
• Oversee investor communications and impact reporting
• Maintain media contacts, distribute press releases, and respond to press inquiries
• Support fundraising campaigns through storytelling
• Coordinate with Impact Director on reporting Success Metrics: Stakeholder satisfaction, media coverage quality, campaign effectiveness

Requirements

Core Professional Requirements:

• 7+ years’ experience in marketing and strategic communications
• Strong project management and execution skills
• Experience leading/mentoring team members (preferred)

Communication & Content Creation:

• Excellence in written and verbal communication
• Strong editorial, interviewing, and research skills
• Ability to create investment-focused content (fact sheets, impact reports, presentations)
• Experience with multicultural communication and Spanish proficiency (plus)

Technical Proficiency:

• Digital marketing platforms
• Adobe Creative Suite, Canva, WordPress
• Google Suite and Analytics
• Social media management tools (Buffer)
• Video editing software
• SEO and analytics tools
• Constant Contact or similar email platforms

Strategic Capabilities:

• Experience with data-driven marketing decisions
• Ability to balance strategic vision with hands-on execution
• Track record of successful stakeholder communications
• Event planning and coordination expertise

Mission Alignment:

• Demonstrated commitment to economic and racial justice
• Understanding of impact investing and social enterprise
• Experience in mission-driven organizations preferred

Compensation and Benefits

• Salary Range: $90,000 to $120,000, commensurate with experience
• Comprehensive benefits package including:
  • Healthcare coverage
  • Life insurance
  • Short-term disability
  • 401k plan with employer contribution
  • Paid time off
  • Professional development stipend

How to Apply

Submit your resume and cover letter on Idealist at https://ideali.st/IHwhYV addressing these two questions:

1. What about BII’s mission appeals to you?
2. What aspects of your experience are you most eager to contribute to this role?