Program Marketing VISTA

Company: Washington Area Community Investment Fund - (Wacif)

Location: Washington, DC

Job Function: Marketing/PR


Background

Washington Area Community Investment Fund (Wacif)’s mission is to increase equity and economic opportunity in underserved communities in the Washington, D.C. area by investing knowledge, social, and financial capital in low-and moderate-income entrepreneurs. Our mission is driven by three strategic pillars: inclusive entrepreneurship, community wealth building, and equitable economic development, and is fulfilled by providing access to capital products and services, and capacity building technical assistance to low-and moderate-income entrepreneurs. By building Wacif’s capacity to increase the number of entrepreneurs the organization reaches with programming, our VISTA will increase wealth-building among underserved entrepreneurs and communities.

Summary

The Washington Area Community Investment Fund (Wacif) is seeking a Program Marketing AmeriCorps VISTA to join our team! Our mission is to increase equity and economic opportunity in underserved communities in the Washington, DC area by investing knowledge, social, and financial capital in low-and moderate-income entrepreneurs.

The Program Marketing AmeriCorps VISTA will work to Increase Wacif’s capacity to effectively market its high-impact initiatives and programs so that they reach the targeted end-users of underserved entrepreneurs, helping to equitably build community wealth and lift under-resourced residents and communities out of poverty. This position will serve as a liaison to the Development & Communications and Programs departments.

If you are interested in making a difference in communities, we welcome you to apply!

Program Dates: 07/05/2022 – 07/05/2023 (1 year term)

Work Schedule: Full-Time

Education Level: College Graduate

Application Deadline: 06/03/2022

Responsibilities

VISTA Assignment Activities

Assignment #1 – Build organizational capacity to identify marketing channels and build compelling program marketing content:

  • Identify the highest visibility, most engaged channels for placing marketing about Wacif programming. (07/2022- 08/2022)
  • Develop marketing content for Wacif programmatic offerings. (08/2022-07/2023)
  • Develop and share policies and procedures to ensure the organization builds figure capacity to market through these channels. (04/2023-07/2023)

Assignment #2  Leverage partner connections and referrals to drive programming intake:

  • Collaborate with program and Development and Communication teams to identify the best partners and collaborators through whom to market these programs. (07/2022-09/2022)
  • Develop relationships with communications leads at partner organizations to develop policies and procedures for recurring and collaborative sharing of program marketing. (09/2022-11/2022)
  • Develop and socialize policies and procedures for partner outreach. (04/2023-07/2023)

Assignment #3 – Gather internal and external feedback to develop effective policies and procedures, ensuring sustained capacity improvements:

  • Collaborate with programs teams to develop program marketing materials. (09/2022-7/2023)
  • Develop editorial policies, procedures, and standards to build the organization’s capacity to market Wacif programming. (10/2022-07/2023)
  • Collaborate with program teams to build and refine beneficiary/participant lists, optimizing the reach and targeting of program marketing (09/2022-07/2023)
  • Gather feedback from program participants to understand the customer journey from their perspective (10/2022 – 07/2023)
  • Ensure that outreach strategies and tactics align with insights from customer conversations (11/2022 – 07/2023)
  • Collaborate with Development and Communications team to build metrics and tracking mechanisms around organizational capacity (01/2023 – 07/2023)

Requirements

Program Dates: 07/05/2022 – 07/05/2023 (1 year term)

Work Schedule: Full-Time

Education Level: College Graduate

Application Deadline: 06/03/2022

 

Please apply directly to AmeriCorps VISTA program:

https://my.americorps.gov/mp/listing/viewListing.do?fromSearch=true&id=109698

Compensation and Benefits

AmeriCorps VISTA Salary & Benefits:

  • Living stipend = $20,584 per year, distributed biweekly
  • Housing allowance = $1,000 per month in rental assistance or in-kind housing
  • Healthcare allowance and eligibility for Medicaid
  • Childcare, if eligible
  • A relocation and settling-in allowance (if relocating more than 50 miles)
  • Loan forbearance for the duration of the program
  • Choice of a cash stipend or education award at the completion of the service year
  • Access to the AmeriCorps Alumni community
  • Monthly professional development, training, and networking events

How to Apply

*For information about AmeriCorps VISTA program and benefits, visit https://americorps.gov/members-volunteers/vista

Please apply directly to AmeriCorps VISTA program: https://my.americorps.gov/mp/listing/viewListing.do?fromSearch=true&id=109698