Outreach Specialist

Company: Mountain Association

Locations: Berea, KY; Prestonsburg, KY; Hazard, KY

Job Function: Community Outreach


The Mountain Association is a nonprofit that invests in people and places in Eastern Kentucky to advance a just transition to a new economy that is more diverse, sustainable, equitable and resilient. Our Lending team offers loans to existing and startup businesses and organizations. We are a Community Development Financial Institution, so we can offer greater flexibility and lend to those who may not otherwise qualify. Our Business Support program connects business owners and nonprofit leaders to consultants who can help them succeed. Our Energy experts help businesses, nonprofits, public agencies and homeowners find much-needed energy savings through utility bill analysis, on-site energy efficiency and solar assessments, financing and grant application support.

The Mountain Association also engages in research, communications and advocacy for policy and narrative change, and works with partners on a variety of projects to demonstrate what’s possible in Eastern Kentucky.


The Outreach Specialist will connect underserved people in Eastern Kentucky to Mountain Association services. They will do this by building relationships with underserved individuals and groups and by supporting Mountain Association teams in improving the accessibility of our programs.

Note: Spanish and English language fluency required.


Essential Functions

Duties and responsibilities include but are not limited to the following areas:


  • Build relationships with underserved individuals and groups through in-person outreach. Travel within Eastern Kentucky will be required, averaging 2-3 times per week within normal business hours or with occasional overnights as it makes sense. If using your own vehicle, you will be paid for mileage at the IRS rate. There are Mountain Association vehicles available at the Berea and Prestonsburg office.
  • Maintain a working knowledge of each Mountain Association program in order to be able to communicate about all of the opportunities to a prospective client.
  • Work closely with program leads to coordinate outreach and client communications. Track and monitor progress of each client.
  • Represent the Mountain Association at events, conferences, meetings, speaking engagements and elsewhere as appropriate.
  • Serve as a member of the Mountain Association’s Communications Team and support program communications efforts as needed; for example, writing blogs and social media posts on clients we have assisted and other initiatives.

Support Diversity/Equity/Inclusion/Accessibility (DEIA) Efforts

  • Provide Spanish language translation for clients on an as-needed basis.
  • Serve as a member of the Mountain Association’s internal Equity Accountability Working Group.
  • Co-coordinate external Equity Advisory Council alongside the Director of Strategic Initiatives.
  • Support program staff to identify and address DEIA gaps in Mountain Association’s energy, lending, business support services, and other programs.


  • Engages with and participates in the Mountain Association’s journey to increase diversity, equity, inclusion and accessibility both in our workplace and our work.
  • Participates in organization-wide Mountain Association activities and training programs as required.
  • Performs all other duties, as assigned.
  • Practices safety in all aspects of the job.
  • Participates in the strategic planning process and implementation of the plan as it relates to this role.
  • Provides courteous, professional services.

Here’s an example of what the Outreach Specialist would be doing on a given week:

  • Travel to meet with a new restaurant owner in an Eastern Kentucky town to discuss their needs and how Mountain Association can assist
  • Table / speak / network at a regional conference.
  • Design and execute an outreach plan to reach more Spanish-speaking business owners.
  • Work with the Client Success Coordinator to ensure a business owner you connected with our services has had a good experience and receives ongoing support.
  • Participate in a working group designing a more flexible loan for underserved business owners.

[more info on our careers webpage]


Critical Skills

Excels at relationship-building; an attentive listener. Can effectively communicate with a variety and diversity of individuals in different roles, both internally and externally, including wide-ranging educational levels, socio-economic status, or world view. Able to communicate effectively and professionally in person, during online meetings, over the telephone, and through email.

Confidentiality and professional discretion. Workload management, including ability to understand, follow, and meet schedules; ability to prioritize, organize tasks and time, and follow up; and perform responsibilities efficiently and timely. Takes initiative and is highly self motivated. Proactive in anticipating and alerting others to problems with projects or processes. High detail orientation and accuracy, including thoroughly and accurately completing forms and other documents. Able to work well in a team environment and as part of a team.

Required Experience, Education and Certifications

  • Spanish and English language fluency required.
  • Four-year college degree OR equivalent years of demonstrated work success in a related position(s).
  • Minimum of three years of experience in addition to the above in the fields of outreach, public relations, community economic development, grassroots organizing, and/or DEIA programs.
  • Working knowledge of DEIA; proven experience in building relationships.
  • Preference for understanding of Appalachian culture, context and history.

Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! If you believe that you could excel in this role, we encourage you to apply. We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. Please use your cover letter to tell us why you believe you are a great fit for the role.

Tools & Equipment

Proficient in basic computer skills, i.e., Microsoft Word, Excel, Internet usage (e-mail). Capable of learning company database programs.

Physical Demands

  • Must be able to work proficiently with computers and other office equipment.
  • Work is primarily in an office environment (at home or a MA office) with office equipment, sitting or standing for long periods of time.
  • Travel in the service region required.
  • Some work will be on site and may require walking, bending, stooping, crawling, and climbing stairs.

Compensation and Benefits

This full-time position offers a competitive salary, with a range of $55,187 – $61,319 – $71,743, along with a generous benefits package. Salary is determined by evaluating an individual’s education and experience above the minimum requirements of the position.

This position’s main office location is flexible between Mountain Association’s offices in Berea, Prestonsburg, and Hazard, Kentucky, though our staff have a hybrid work schedule where they work from home as their position allows.

This position will be supervised by Ariel Fugate, Communications Manager.

The Mountain Association is committed to ensuring the safety of all employees and their families, our clients, partners, team members and other individuals that we come into contact with for business purposes. Our approach to COVID-19 is informed by science and aligns to recommendations established by the CDC and other applicable government health agencies. Our COVID-19 vaccination policy requires all prospective employees, prior to their start date, to: (1) become fully vaccinated against COVID-19 and provide proof of a vaccination, or (2) request and obtain approval for an accommodation for a medical or religious exemption. Should an accommodation for a medical or religious exemption be approved, an employee would work with the Mountain Association to develop a COVID-19 safety plan.

Employment is contingent upon meeting these requirements and the requirements of the position.

For more information about the Mountain Association, visit www.mtassociation.org. Please no drop-ins.

How to Apply

Please e-mail your resume and a cover letter specifically explaining why you are a good fit for this position to outreach.hiring@mtassociation.org. The Mountain Association is committed to principles of diversity and equity and encourages applications from all people. We will ask candidates selected for second interviews to provide contact information for three references. Interviews will take place via Zoom. Our hiring process typically includes: two rounds of interviews and a skill-based activity.